How to make animated videos?
Creating the perfect animation video can sound like a challenging task. Whether you do-it-yourself or have access to an in-house team, without a clearly defined process, creating even a simple animated video can still be a daunting task.
This can be even more challenging if you are a Newbie. But don’t worry.
Write a stellar video script
Just as a building’s blueprint is the foundation for its construction, so too is the script for your animation video. As the scriptwriter, you should essentially decide what will appear in your video.
While this can be intimidating at first, with a little bit of homework, things can be very easy.
Write a Brief: To have a clear purpose and direction for your video
Before you start writing a script for your video you need to write a solid video brief. This will help you determine your objective, target audience and the core message of your video.
Basically before scriptwriting, you should have a clarity on,
- Why you’re making this animated video?
- What it needs to achieve?
- Who is your target audience?
- What action should viewers take after watching, and
- What is the core message of your video?
Convert your core message into a simple story
Any animated video you create will have one or more core messages that you want to communicate to your audience. The challenge lies in converting that core message into a simple and short story that will engage your audience.
Make sure your story has these 3 elements:
- The hook: This is the most important part of the script. It’ll be the first 8-10 seconds for a 1-minute video. It will decide whether your viewers will stay or bounce. You should give some compelling reason for them to get hooked.
- The patty: This is the main part of your video. This is where you get to the meat of your video. Make sure it lives up to your hook. Many make the mistake of destroying their video after a great buildup.
- The CTA: This is the final part of your video. If your hook and patty were good, many viewers will reach the CTA part. This is where you lead them to take some action.
These steps have helped our videos outperform all our competitors' videos very easily. We are very confident that it will help you do that too.
Create a Storyboard for your animation video
A storyboard plays an essential role in any animation video creation process. It will give collaborators and decision-makers an idea of how your final video might look even before you start creating it.
For beginners, creating a storyboard will help predict whether the concept of your video will work or not. It will give you the opportunity to tweak your visuals and script in order to create the most compelling animation video possible.
Here’s how you can create the perfect storyboard for your animation video:
A storyboard is more like a comic strip of your animation video and the purpose of creating one helps organize your video scene by scene.
Use the rectangular boxes to represent scenes in succession and the smaller boxes below to highlight dialogues and actions if any. The smaller box can also be used to plan the animations or camera angles of your video.
Use online storyboarding tools
Creating storyboards the traditional way can look messy if your sketching skills are mediocre. There are online alternatives though.
Many use Animaker for this purpose. Though it’s actually a full end animation tool, its simple drag & drop interface makes creating a storyboard a breeze.
Here’s a sample storyboard created using Animaker,
Later on, you can even convert your storyboard into an animated video!
Choose your animation video style
Later on, you can even convert your storyboard into an animated video!
Choose your animation video style
There are different types of animation videos you can make, but not all the styles will suit the needs of your business.
Each style has its own pros and cons. If one looks fun and creative then the other might set an inspirational or serious tone.
Here are the most common styles of Animation videos you can make:
There are different types of animation videos you can make, but not all the styles will suit the needs of your business.
Each style has its own pros and cons. If one looks fun and creative then the other might set an inspirational or serious tone.
Here are the most common styles of Animation videos you can make:
2D animation videos
2D animation is the most commonly used animation video style. It is created by sequencing consecutive images in a gradual progression of steps to simulate life-like motion similar to the traditional form of animation.
This type of animation will suit both B2B & B2C audiences. As your audience grew up watching animated cartoons in their childhood, 2D animation videos instantly develops a strong emotional connection with them, thus increasing viewer engagement!
2D animation is the most commonly used animation video style. It is created by sequencing consecutive images in a gradual progression of steps to simulate life-like motion similar to the traditional form of animation.
This type of animation will suit both B2B & B2C audiences. As your audience grew up watching animated cartoons in their childhood, 2D animation videos instantly develops a strong emotional connection with them, thus increasing viewer engagement!
Whiteboard animation videos
Whiteboard animation videos are most suited for creating product explainer videos. If done the right way with a compelling script and CTA, you can get more sales conversions.
It simulates the effect of characters and objects being created in front of a viewer on a plain white board. This immediately draws user attention and remains in their memory for a longer duration. Furthermore, there are 4 different styles of whiteboard videos that you can make; namely blackboard, notepad, glass board & stitchboard videos.
Whiteboard videos are also a perfect fit for the education industry, as teachers usually use a marker and a whiteboard to explain complex ideas to their students.
Whiteboard animation videos are most suited for creating product explainer videos. If done the right way with a compelling script and CTA, you can get more sales conversions.
It simulates the effect of characters and objects being created in front of a viewer on a plain white board. This immediately draws user attention and remains in their memory for a longer duration. Furthermore, there are 4 different styles of whiteboard videos that you can make; namely blackboard, notepad, glass board & stitchboard videos.
Whiteboard videos are also a perfect fit for the education industry, as teachers usually use a marker and a whiteboard to explain complex ideas to their students.
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